The world of fashion moves at breakneck speed but for many the most essential element in fashion which has never changed is cotton fabric. From light weighted kurtas in the summers to fashionable tops and cuts; this fabric is loved by many in Pakistan. But cotton fabric isn’t just a garment; it’s a feeling of comfort, an eco-friendly fabric and luxury in itself.
Certain topics of interest will be discussed in this blog, such as the role of cotton fabric within the fashion sector of Pakistan, its ability to survive for so long, and how it is easily adapted to the modern times without losing its essence.
Why is Cotton Vital to Pakistani Culture and Fashion Industry
The fabric story in terms of cotton Pakistan goes above and beyond threads and textiles, rather it is part of their cultural fabric. Being one of the major cotton producing countries, the fabric is of great importance in both the traditional as well as contemporary styles of fashion. How does one then define cotton and its significance?
- Great Addition to the Attire
Lightweight cotton fabric is a perfect match in Pakistani summers which tend to be quite sweltering and humid, in addition the fabric is very much suited to the climate. Given that the weather is hot, it encourages airflow because of its composition of natural strands thereby increasing comfort through dryness and ventilation.
Whether going out to run errands in a shalwar kameez, or dressing up for family functions, cotton ensures that you not only appear good, but feel good as well.
- Deeply Rooted
Coming from its core area, cotton fabric is of centuries old in Pakistan. Just imagine sturdy hand-woven khaddar, gossamer cotton fabric that is sewn into lawn suits, and delicate cotton sarees. These are not mere items of clothing but are something that is embedded into the very backbone, culture and art of Pakistan.
- Versatility
From block prints to embroidery, cotton serves as the perfect base for any creative expression. As the fabric is so pliable, many Pakistani fashion brands design anything from everyday wear to wedding outfits. It allows both the designer and the average everyday person to wear clothes how they want without any hassle.
Cotton in Contemporary Pakistani Fashion
Even with the latest cuts, and the new fusion designing, and globalization of the fashion industry, Pakistani fashion still remains consistent with its integration of cotton fibers. Here’s how it stands out in today’s world.
Essentials in Pakistan
Whether, it be for work, or a weekend out, cotton kurtas, tunics, and trousers do the job both in terms of comfort and style. Gul Ahmed and Nishat Linen, amongst others are revolutionizing daily wear by introducing fashionable cotton lines fit for the needs of the urbanised society.
Lawn Fever: Lawn That’s A Bang
In Pakistan, summer is synonymous with lawn fabric.
In any season, it doesn’t matter whether it is winter or summer, lawn collections with their vibrant colors and exquisite decorations can be seen across continents along with breezy styles aimed at enhancing the fabric cotton. Going to the lawn exhibition is no longer a shopping experience only, there are a number of other activities that mark the new season’s beginning.
Cotton Festive Suits
Cotton is also not restricted to just casual garments, it has intruded into festive collections along with getting the attention it deserves. Kurtas with heavy embroidery in chikankari branding as well as hand-sewn ajrak fabric inspired cotton dresses are binding to defeat the notion that cotton is uncomfortable along with changing how it is perceived.
Fusion Attire
With the changing norms of wearing denim jackets with kurta-styled shirts and using A-a border for ghararas, the blend of cotton into fusion attire is slowly introducing itself into the traditional fabric trend of fusion wear or clothing due to its versatility and receiving recognition from Pakistani fashion lovers.
The Greener Option
Sustainability has been an important aspect and should continue to be for both brands and buyers as there has been a growing trend due to cotton fabric slowly emerging in fusion wear attire.
Natural Attire
Opted for? Buy cotton as it is an organic fiber and will support the environment due to it being mushroomable which differentiates it from manmade fabrics such as polyester.
Lasting Quality
With high quality cotton garments being an asset, they assist towards waste reduction since the longevity of the wear reduces the amount of new disposable wear and promotes minimalistic user attitude.
Standing With Local Craftsmen
Purchasing cotton from local brands or rural craftsmen helps preserve the traditional handwork and crafts while allowing them to continue earning self-sustaining income.
The idea is progressive fashion.
The Following Are Some Tips On how To Style Cotton The following are some tips when you want to suit cotton in a creative and gratifying manner.
Take a Lot of Care in Your Layering Strategy: Jackets, for instance, cotton coats, shrugs, and embroidered coats can be used as layers.
Use cotton for all kinds of prints, be it floral, geometric, ethnic, and then use neutrals to complete a fine look.
Use thick jewellery, pick out a bold scarf, or wear a large belt to transform cotton wear into something amazing.
Using a silk skirt or denim jeans can provide an incredible aesthetic with a cotton top as they form incredible lines.
What is certain is that cotton will forever create a niche in the market. For its versatility, easy to wash nature, and most importantly for the comfort it offers, cotton fabric has become an eminent fabric for so many people, particularly in the case of Pakistan, the place has a different perspective on cotton fabric, its not just fabric to them it is their identity.
Any piece of khaddars or designer clothes you are wearing, one needs to keep in mind that every piece unravels a story, and presents concrete evidence of various cultures and everything about sustainability.