Google’s Focus on Trust Shakes Up Search Engine Ranking Strategies

Google’s clarification on-site reputation abuse has reshaped how publishers approach SEO. By penalizing manipulative practices, Google reinforces its commitment to trust, transparency, and user satisfaction—key factors in determining search engine rankings. The update addresses common reputation-abuse tactics such as generating fake reviews, building spammy backlinks, and spreading misinformation to inflate site authority. While these methods […]