If you’re one of those people who thinks that Facebook Ads Manager is a big deal, this post will put an end to your problems!
Here, we will explain step by step how to create Facebook ads from scratch!
We’ll even show you the difference between creating ads and boosting posts – so you can make the right choice , what types of ads exist and in which situations they are most suitable. Buy facebook likes Malaysia is a great platform to buy Facebook likes
How to Create Facebook Ads Using Ads Manager
Before you get started, it’s important to define your advertising goals. A brand might want to increase sales, or improve engagement with the audience to generate recall, and so on.
To choose the right goals, a good media plan is essential. It will help you view this information more objectively to achieve the paid media objective.
Once you’ve set your campaign goals, start the step-by-step guide below!
1. Access Facebook Ads Manager
To create your Facebook ads, once you have defined your objectives, you need to understand how the Facebook Ads Manager works .
This tool allows you to create different ad formats on both Facebook and Instagram and customize targeting to reach a more qualified audience.
When accessing your Facebook account that manages the Fan Pages to which your ad will be linked, click on “See more” in the left column and then on “Ads Manager”.
And, if you intend to advertise on Instagram here, you have to associate the profile of this social network with the company’s Facebook page as well.
Then choose your account to start creating ads in the tool.
2. Define the objective of your campaign
Getting back to goals, getting likes and views with ads is easy, but you need to understand how they fit into your client’s strategy, looking at the whole thing from the point of view of the marketing funnel, which has 3 stages:
- attraction (or awareness);
- consideration;
- decision.
These are exactly the steps, although named a little differently, that the first screen of the Facebook Ads Manager displays when you start creating your campaign.
And it’s no wonder that the tool starts there.
If you don’t have a clear objective, you won’t be able to measure your campaigns properly, and you run the risk of creating great ads that don’t add anything to your clients’ businesses.
3. Choose your target audience
Next, you need to understand who should see these ads. Here, you have many options, and establishing the audience is one of the moments in creating ads that depends a lot on your creativity combined with testing, results and adjustments.
The great thing is that you can save your audiences, and the platform offers great starting points for them.
You can use your client’s Instagram or Facebook page to find people with the same interests and behaviors, for example. This is called a “lookalike audience” or look alike, a real helping hand.
To do this, click “Create new” (1) and choose whether you want to create a lookalike audience or customize targeting (2), including interests, pages people follow, and demographic criteria like age, gender, and region.
The process is simple: once segmented, your audience can be saved by clicking “Save this audience” (3). From there, it will be available in the “Use saved audience” tab (4).
4. Set your budget
The first thing you should know before you start advertising is the payment methods that Facebook uses. When you create your account, it will ask you to choose between two types of payments: manual and automatic.
With manual payments, you first add the money, which will then be spent on ads. For example, if you put in 200 reais and run your campaigns, they will run until that amount is used up.
With automatic payments, this order is reversed. First, you set a charge limit, that is, an amount that, every time it is reached, determines a charge on your credit card.
Then, just activate the ads. So, let’s say your billing limit is 200 reais. From the moment your ads go live, the expenses will be made and, every time they reach your hard-earned 200, a new charge will be made to your card.
Your campaign can still be carried out in two types: daily and lifetime.
Daily budget
With the daily budget option, you tell the platform how much you will spend per day. With this type of budget, you run the risk of not advertising during certain periods of the day because the amount has already been used up.
Lifetime budget
With the lifetime option, a campaign spends money throughout the day for as many days as you determine, until its total budget is exhausted. With the lifetime budget, you have the advantage of spending only what you determine, and it will not generate new costs if you forget to stop it.
5. Create your ad from scratch
Note that the menu below also shows how Facebook Ads Manager breaks down the steps. You have one campaign, which can contain multiple ad sets. Each ad set, in turn, can contain multiple ads.
Use this hierarchy to organize your ads and avoid having to start from scratch every time you advertise. Ads with the same objective can be part of the same campaign, for example.
So, to recap: you choose an objective (traffic, video views, reach, brand awareness, etc.), then you name your campaign.
You will then be redirected to the screen where you will define the ad group, informing which audience you want to advertise to.
Then, it’s time to choose the placement of the ads (where they will appear, such as Instagram feed, Facebook Stories, etc.).
And finally, how much you want to spend.
What types of advertisements are there?
Choosing the ideal format will depend on your objective with that campaign, what can bring more impact to your audience and, of course, what the brand identity is that the ads will represent.
Check out the possibilities to compare and plan a good strategy that may even involve more than one type of advertisement.
Image
This is the most basic type of ad, but that doesn’t mean it’s not effective. Here at Singapore followers , for example, we’ve achieved great results with these static versions of advertising on Facebook and Insta.
Video
Video is even more eye-catching than images, and is now the preferred content for almost everyone on the internet.
Shorter videos tend to be watched until the end, and you can also create short videos like gifs, which have enormous power to capture the audience’s attention.
Collection
This type of Facebook ad uses the grid format, in which you place a main image or video in the spotlight and the others are smaller.
They are great for displaying product catalogs and increasing conversion, especially in content that presents a hierarchy that influences the order and placement of images.
Carousel
In the carousel you can insert 10 images or videos in the same ad and, best of all, each one of them can have its own link!
This way, you can group different products together or use the format to present details and features of a single product or service, give additional information, explain processes, etc.
Multimedia presentation or slideshow
To further engage Facebook users, you can use movement, sound, and text to tell a story! It’s like a video, but without the huge production.
It is ideal for those who want to impact the public in a brief but more profound way, simplifying something in a dynamic and didactic way.
Instant Experience or Canvas
With this model, you can create ads that are full screen! It’s a different approach and offers a different type of user experience. However, it only works on mobile devices, okay? There’s nothing wrong with that, since most of your audience will access your ads from cell phones and tablets anyway.
Lead Generation Ads
You can also capture leads through a Facebook ad! This way, you can collect lead information without having to direct them outside of this social network.
The button used takes the user to a form, which will be automatically filled in with the contact details from the person’s Facebook account.
Involvement with the publication
If you think a post deserves to be boosted and has the potential for it, you can promote it, so that it gains more visibility, likes, shares, views, clicks, etc.
For example: if the page you manage is for a bakery, it’s Easter time and you publish a video of yourself making a chocolate egg, you can advertise this post so that it reaches other people and not just those who follow you.
Page Likes
Here, you promote your own page so that other people can get to know it. This way, you gain more followers and visibility, in a brand awareness campaign with permanent effects on your audience. Do you want to buy facebook likes?
Dark Post
Dark Post is a format in which the ad does not appear on your page, only for those impacted by it. It is hidden, almost like a secret intended for people who are part of your segmentation.
It’s ideal for promoting specific events or limited-time promotions that you don’t want to continue to appear on your feed after a while. You can also try creating dark posts using your business’s partner account.
