Finding a niche market is the first step you must take if you want to start an online business Buying Instagram Followers in Singapore. This is important for you to do because the current online business map is very different from the online business map 4-5 years ago.
With the presence of marketplaces that dominate Google search results and social media advertising that can be done by anyone, big players have also entered the online business. So for those of you who are going to start an online business, there is no gap to make a profit. Let alone making a profit, getting in and getting buyers may not be as easy as uploading product photos and writing captions on Instagram.
We do not mean to scare you who are going to start an online business, but that is the reality. However, it does not mean that online businesses currently do not have the slightest opportunity. There are still many opportunities in online businesses that can bring you profit, as long as you know how. And one way is to enter a niche market.
In the following article, we discuss how to find a niche market in 3 easy steps.
Understanding Niche Market
But before we get into the main discussion, we want to discuss the definition of what a niche market is. Based on its size, the market is divided into 2, namely the mass market and the niche market.
A mass market is a market that has a wide or general scope but is still by segmentation. An example of this mass market is the hijab market. All kinds of hijabs from plain to patterned, from small to wide, from children to adults, everything related to hijab is included in the mass market.
Meanwhile, according to the Oxford Dictionary, the niche is “a specialized but profitable corner of the market” or we can interpret it as a very specific but profitable market segment. For example, a niche market that is still related to the hijab is the square hijab market for graduation. So the market is specific for graduation only, not for other purposes.
So even though they are both hijabs, one is for a large market and the other is for a specific market. That is the difference between a mass market and a niche market.
3 Easy Steps To Find A Niche Market
Once you understand the difference between the mass market and the niche market, it’s time to discuss how to find a niche market to apply to your online business.
For that we will go through 3 steps, including:
- Find a niche of what you like
- Finding a niche from the requests you get
- Finding a niche of something you want to learn
To find a suitable niche market, you can choose one of the following:
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Find a niche market for what you love
In starting an online business 2 ways of looking at it are both correct. The first way of looking at it is to find out who your market is and then sell products to that market. The second way of looking at it is to have a product first and then look for who the target market is.
You can also adopt the search to a niche market for Buying Instagram Likes in Singapore. However, if you are confused, you may not take both, but start from what you like.
For example, if you like cooking, then you can make cooking utensils as your niche market. Or if you like swimming, swimwear for women who wear the hijab might also be your niche market.
For this part, the one who knows best what you like is yourself. In addition, by starting from what you like, then naturally your mind will start to think about what are the problems in the field you like, how to solve them, where to get the supplier, what are the characteristics of the perpetrators, and so on.
Find a niche from the requests you get
For example, when you were in college, your friends often asked you to make presentation slides because the presentation slides you made were really good. Surely there are many people out there who need the same help from you. The presentation templates can be your niche market.
Find a niche of something you want to learn
In the month of Ramadan, many people want to learn the Qur’an and you are also moved to learn to read the Qur’an better. Then the course or training to read the Qur’an can be a niche market for you.
Another example you want to learn about is email marketing. Then at the same time, you can make email templates as your niche market.
It turns out it’s easy, isn’t it, how to find a niche market? Everything can start from you or something around you. When you read this article, we are preparing a follow-up article, which is about validating a niche market. Does the niche market have a market or not, validating this can be the key to your success in running an online business. Therefore, continue to follow our updates.
