Businesses often use blogs as a platform for positioning themselves as industry experts in their industry. Posting informative, well-researched blog content that builds credibility helps establish trust with their audience and increase customer engagement. Blogs also allow businesses to provide more in-depth content than the short interactions found on social media, providing businesses with an […]
Off-page SEO is an integral component of search engine optimization (SEO). It refers to activities outside your website that still impact rankings and online visibility – such as backlinking, social media marketing, brand mentions or mentions from social media networks. One key off-page SEO strategy is obtaining links from authoritative websites, which Google and other […]
Gone are the days when businesses could simply place advertisements in newspapers or on television to reach new audiences; today businesses of all sizes rely on more versatile marketing strategies like blogging to expand. Blogging for businesses can bring many advantages, from improving SEO and building authority, to engaging customers. But is blogging right for […]
Google continually scans the entire Internet, indexing billions of pages in its massive databases (called indexes ) and then returning results that best satisfy search queries. Ads often look indistinguishable from organic results and are indicated with a small label reading “Ad.” An effective SEO strategy aligns content with Google’s ranking algorithms. Keywords SEO is […]
Blogs can be an effective tool to bolster your brand, drive website traffic and foster communities devoted to your product or service. But to achieve Kleenex-level brand recognition requires time and dedication from you. Consider Nike, Apple or Coca-Cola; each has established an image their target audiences readily recognize as associated with them and associate […]